For Growth-Stage Marketing Teams and Founders Who Are Already Spending on Marketing But Tired of Not Being Able to Prove It's Working
"New Playbook Reveals a Counterintuitive, Operator-Built Approach That Fixes the Real Reason Your Marketing Isn't Converting and Gets Your Entire Team Speaking the Same Language in 30 Days"
Without hiring a fractional CMO, burning more ad budget on campaigns built on a broken foundation, or sitting through another strategy session that produces a pretty PDF nobody implements
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What is The Positioning Gap Fix?
The Positioning Gap Fix is a counterintuitive approach to marketing performance for growth-stage teams that allows you to diagnose the exact conversion leak in your marketing, build a defensible differentiator your competitors can't just copy, and install one clear message across every surface where buying decisions actually happen, without adding more campaigns, more channels, or more headcount.
We achieve this through a four-step operator playbook built around what we call a subtraction-first approach, cutting what's watered down, generic, and interchangeable before adding anything new, without the drawn-out strategy engagements that produce documents instead of results.
And as a result, this frees you up to focus on running the business while your marketing actually does its job, producing qualified leads, shorter sales cycles, and reporting you can put in front of a board without flinching. That's The Positioning Gap Fix.
Most marketing underperforms not because the team isn't talented, not because the budget is too small, and not because you need another platform or another agency. It underperforms because the message sounds like everyone else in the category.
Your buyer looks at your website, your sales deck, your LinkedIn, and they cannot answer one question: "Why you, instead of the other options I'm looking at, and why right now?"
When your team can't answer that question the same way twice, every campaign leaks. Every dollar you spend on ads, content, and outreach is doing less work than it should. And the competitors you know deliver worse work keep winning deals because their message is tighter
That's what this playbook fixes. And it does it in 30 days.
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The Positioning Gap Fix
is a shortcut.
Before I built this system, I was watching really good companies waste really good money
I'm talking about growth-stage brands with strong teams, real revenue, and legitimate products. They were shipping campaigns, refreshing creative, updating messaging, running promos. And nothing was compounding
Sales would spike. Then flatten. Marketing would launch something new. Then scramble to explain it internally.
Early in my career, I was working with a nationwide brand on one of their core product lines. Strong distribution.
Solid reputation. Real revenue. On paper, everything looked fine. But growth had stalled.
So instead of launching another initiative, we did something most teams overlook entirely.
We mapped the brand's core message against their top three competitors. Side by side.
Different logos. Different colors. Same language.
"Quality." "Trusted." "Full-service." "Built for you."
You could swap the logos and nobody would know the difference.
That was the unlock. The problem wasn't effort, budget, or talent. The market couldn't see a difference, so the market defaulted to price and familiarity. And once you see that pattern, you see it everywhere.
I started building a diagnostic. A simple way to pressure-test clarity, relevance, differentiation, category, proof, fit, and consistency. Not as a branding exercise but as an operational audit. Seven gaps. Scored. Prioritized. Fixed.
After running that framework across 50+ brand engagements in B2B, healthcare, professional services, and consumer brands, the pattern was the same almost every time. The campaigns weren't the problem. The targeting wasn't the problem. The budget wasn't the problem.
The positioning was broken.
And once we fixed it, everything else worked harder. Ads converted better. Leads came in sharper. Sales cycles shortened. Price pressure dropped. Teams stopped reinventing the message every week because there was finally one message everyone could get behind.
I turned that framework into a repeatable, step-by-step playbook. I call it The Positioning Gap Fix.
Here’s What This Means for You and Your Business...
Every growth-stage company is built on one thing: revenue. And revenue is largely driven by whether buyers can quickly understand why they should choose you over the alternatives they're comparing you to right now.
That's not a branding problem. That's an operations problem.
When the message leaks, the entire funnel leaks with it. Your ads bleed budget because the wrong people click and the right people scroll past.
Your sales team spends the first twenty minutes of every call educating instead of closing. Your pipeline fills with wrong-fit leads who were never going to buy at your price point.
And your best team members burn out because the strategy keeps changing and nothing compounds.
The Positioning Gap Fix installs the one thing sitting underneath all of that. A clear, defensible, provable reason to choose you. And once that's in place, every campaign you run gets leverage instead of drag.
He that defends everything, defends nothing. Most marketing teams are defending everything: eight platforms, twelve campaign types, content calendars packed to the edge, and none of it converting because the core message is watered down and interchangeable.
This playbook forces focus.
Pick the wedge. Prove it. Install it. Then watch what happens when your marketing actually says something worth paying attention to.
Here’s Everything Included:
8 bonuses included today
THE POSITIONING GAP FIX PLAYBOOK
The complete four-step operator system for diagnosing your positioning leak, building a defensible differentiator, and installing one clear message across every surface where buying decisions happen. Built for growth-stage teams who are already trying and need results, not concepts.
INSTANT ACCESS | Price: $297 $17
THE PERCEPTION VS. REALITY SCORECARD
The 7-gap diagnostic tool that tells you exactly where your marketing is leaking conversions before you change a single word of copy or spend another dollar on campaigns. At the end you have a total gap score, your top conversion leak identified, and a clear fix priority so you know what to work on first instead of guessing or rewriting everything at once.
INSTANT ACCESS | Price: $37 FREE
THE ONE-MESSAGE CANVAS
The positioning statement framework that gives your entire company one sentence to rally behind. Not a tagline. Not a brand vibe exercise. A single internal positioning statement that captures your category, your best buyers, their primary goal, and your differentiator in one to two sentences that every person on your team can repeat the same way.
INSTANT ACCESS | Price: $37 FREE
BONUS 1: THE POSITIONING PROOF LIBRARY
Most positioning sounds good on paper but falls apart when a buyer pushes back because nothing feels proven. This bonus fixes that. Includes a proof point generator template so every meaningful claim has a receipt, eight testimonial extraction prompts designed to pull credible specifics instead of generic praise, and a "We Win Because" one-liner worksheet to build a tight, repeatable positioning line your whole team can use in sales calls, on your website, and on LinkedIn. If your proof is weak, your positioning is weak. This fixes both.
INSTANT ACCESS | Price: $37 FREE
BONUS 2: THE COMPETITIVE WEDGE SWIPE FILE
Fifteen real-world wedge examples across industries including SaaS, healthcare, professional services, construction, and more. Each one includes the wedge, the mechanism, and the proof angle so you can adapt them directly. Plus an "Us vs. Them" comparison framework you can use to write a website section, a sales slide, or an outbound opener. And a Category Selection Guide so you stop defaulting to commodity language like "full-service" and "trusted partner" that works for every competitor on the market. If your competitor could swap their logo onto your homepage and the copy still works, you need this.
INSTANT ACCESS | Price: $37 FREE
BONUS 3: THE 30-DAY POSITIONING IMPLEMENTATION CHECKLIST
A week-by-week breakdown of exactly what to do so this doesn't become another strategy document that collects dust. Week one, diagnose and pick your conversion target. Week two, lock the wedge and write the One-Message Canvas. Week three, install across your website, LinkedIn, sales process, and email. Week four, validate with data and improve proof. Includes a team alignment script for a 15-minute internal huddle and a monthly positioning check-in protocol so the message stays sharp long after the 30 days. Because positioning that sits in a Google Doc does nothing for conversion.
INSTANT ACCESS | Price: $37 FREE
Only A Few Days Left
Only $297.00 $17.00
Save $280.00 today
Download The eBook For $297 Just $17.00! Delivered instantly. Start reading in the next 2 minutes.
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Excellent based on reviews
Limited Time Special - Download The Digital Version For Only $17.00
The One System Your Marketing Team needs to Stop Sounding Like Everyone Else and Start Winning Deals on Value Instead of Price
We put everything learned across 12 years of marketing and 50+ brand engagements into this playbook so you can skip the expensive trial-and-error, avoid the mistakes we've already made, and get straight to what actually moves conversion.
This is not theory. It's not a branding exercise. It's not something a consultant hands you and disappears. It is a step-by-step operator playbook that tells you exactly what to do, what to stop doing, and what to install where so your marketing produces results you can report on with confidence.
Click Here To Download Your Positioning Gap Fix Now
Backed By Our Unconditional 14 Day Money Back Guarantee
Check out Step-by-Step Demo of How The Positioning Gap Fix Works...
Excellent based on reviews
What Are Others Saying About Our Model?
"I can’t say enough good things without writing a novel, I HIGHLY RECOMMEND MKTG Reboot to optimize your marketing efforts and drive long-term growth."
Here's Everything You're Getting
For Only $17 Today
"The Positioning Gap Fix Allowed Me To Scale My Business Beyond 7-Figures. Thanks MKTG Reboot!"
THE POSITIONING GAP FIX PLAYBOOK
(Digital PDF Download)
The complete four-step operator system for diagnosing your positioning leak, building a defensible differentiator, and installing one clear message across every surface where buying decisions happen. Built for growth-stage teams who are already trying and need results, not concepts.
INSTANT ACCESS | Price: $297 $17
THE PERCEPTION VS. REALITY SCORECARD
(Digital PDF Download)
The 7-gap diagnostic tool that tells you exactly where your marketing is leaking conversions before you change a single word of copy or spend another dollar on campaigns. At the end you have a total gap score, your top conversion leak identified, and a clear fix priority so you know what to work on first instead of guessing or rewriting everything at once.
INSTANT ACCESS | Price: $37 FREE
THE ONE-MESSAGE CANVAS
(Digital PDF Download)
The positioning statement framework that gives your entire company one sentence to rally behind. Not a tagline. Not a brand vibe exercise. A single internal positioning statement that captures your category, your best buyers, their primary goal, and your differentiator in one to two sentences that every person on your team can repeat the same way.
INSTANT ACCESS | Price: $37 FREE
BONUS 1: THE POSITIONING PROOF LIBRARY
(Digital PDF Download)
Most positioning sounds good on paper but falls apart when a buyer pushes back because nothing feels proven. This bonus fixes that. Includes a proof point generator template so every meaningful claim has a receipt, eight testimonial extraction prompts designed to pull credible specifics instead of generic praise, and a "We Win Because" one-liner worksheet to build a tight, repeatable positioning line your whole team can use in sales calls, on your website, and on LinkedIn. If your proof is weak, your positioning is weak. This fixes both.
INSTANT ACCESS | Price: $37 FREE
BONUS 2: THE COMPETITIVE WEDGE SWIPE FILE
(Digital PDF Download)
Fifteen real-world wedge examples across industries including SaaS, healthcare, professional services, construction, and more. Each one includes the wedge, the mechanism, and the proof angle so you can adapt them directly. Plus an "Us vs. Them" comparison framework you can use to write a website section, a sales slide, or an outbound opener. And a Category Selection Guide so you stop defaulting to commodity language like "full-service" and "trusted partner" that works for every competitor on the market. If your competitor could swap their logo onto your homepage and the copy still works, you need this.
INSTANT ACCESS | Price: $37 FREE
BONUS 3: THE 30-DAY POSITIONING IMPLEMENTATION CHECKLIST
(Digital PDF Download)
A week-by-week breakdown of exactly what to do so this doesn't become another strategy document that collects dust. Week one, diagnose and pick your conversion target. Week two, lock the wedge and write the One-Message Canvas. Week three, install across your website, LinkedIn, sales process, and email. Week four, validate with data and improve proof. Includes a team alignment script for a 15-minute internal huddle and a monthly positioning check-in protocol so the message stays sharp long after the 30 days. Because positioning that sits in a Google Doc does nothing for conversion.
INSTANT ACCESS | Price: $37 FREE
Click Here To Download Your Positioning Gap Fix Now
Backed By Our Unconditional 14 Day Money Back Guarantee
Your Purchase Is Backed By Our Unconditional Money Back Guarantee
I know that before I get into anything… I’d like to know what I’m buying and that it’s backed by a solid money-back guarantee.
And I want you to be comfortable with this purchase.
And even though it’s only $17.00 – you worked for that money and it counts.
Like my grandpa used to say “Test drive the car before you drive it off the lot”…
So here’s what I’ve arranged:
Download the eBook, read it, but more importantly apply what you learn in there.
And if you’re not blown away by what you learn.
Then just shoot us an email at [email protected] and request a refund within 30 days.
We’ll refund you your $17.00 and let you keep The Positioning Gap Fix free of charge.
How’s that for a money back guarantee? I’d say pretty good!
Frequently Asked Questions
Need help? [email protected]
I want this, what exactly am I getting?
You are getting the full Positioning Gap Fix playbook as an instant digital download. You are getting the Positioning Proof Library with a proof point generator, 8 testimonial extraction prompts, and the We Win Because worksheet. You are getting the Competitive Wedge Swipe File with 15 real-world wedge examples and the Us vs. Them comparison framework. You are getting the 30-Day Implementation Checklist with a team alignment script and monthly check-in protocol. You are getting the Perception vs. Reality Scorecard to diagnose your exact conversion leak in 30 minutes. And you are getting the One-Message Canvas framework to build the single positioning statement your entire team rallies behind.
Do you offer more in depth help?
Yes. Nothing was held back in this playbook but for teams that want hands-on support, we do offer opportunities to go deeper after purchasing. We have the Clarity Growth Engine for companies ready to implement with guidance, and our Fractional CMO engagements for growth-stage teams that want MKTG Reboot working directly inside their marketing operation. Those are application only and limited in availability.
Who is this for?
The Positioning Gap Fix is for growth-stage founders, CEOs, and marketing leads at companies that are already marketing, already spending budget, and already shipping campaigns but not seeing the conversion rates they should be seeing. If your team explains what you do five different ways, your leads are coming in unqualified, or your sales calls feel like education sessions instead of buying conversations, this playbook was built for you.
What is The Positioning Gap Fix
The Positioning Gap Fix is a solution to the most common and most ignored reason marketing underperforms: broken positioning. Most teams jump straight to new campaigns, new creative, and new channels without ever fixing the message underneath. This playbook gives you a four-step operator system to diagnose exactly where your marketing is leaking, build a differentiator your competitors can't copy, and install one clear message across every surface where buying decisions happen. The result is better leads, shorter sales cycles, less price pressure, and marketing that actually compounds.
How is this different than all the other stuff out there?
Most frameworks give you strategy without installation, or execution without fixing the broken foundation underneath. The Positioning Gap Fix is built on a subtraction-first approach. We cut what is not working before we add anything new. It is operator-built, step-by-step, and designed to produce actual conversion lift, not just a positioning statement that sits in a shared drive. Josh has applied this across 50+ brand engagements over 12 years. The pattern, the framework, and the fixes in this playbook are drawn from real engagements with real results, not theory.
Is there a guarantee?
Yes. You get a full 14-day money-back guarantee. Download the playbook, run the scorecard, start the process, and if you do not find it valuable, email us and we will refund your $17 in full. You keep everything including all five bonuses.
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